October 6, 2026

Your Customer Asked ChatGPT About You—Are You Ready for the Answer? Imagine someone asking ChatGPT, “Is Flamora a good digital marketing agency for a growing business?” They may not visit your website; they may want ChatGPT to explain what you do, compare you to similar agencies, summarize reviews about your company, or help them determine whether you are worth investing in. You should know you are competing not only in the search engine but also in the space of artificial intelligence. Because AI search is now a critical component of the consumer journey and has the potential to fundamentally change how brands engage with their audiences. For example, 44% of consumers who are using AI search say it is their preferred way to research products and services, compared to 31% for traditional search, according to McKinsey. Consumers are turning to AI to help them navigate an overwhelming array of choices, identify products that meet their needs and wants, and get past the noise. But brands should also recognize that they must begin to think of generative AI as a distribution channel for their goods and experiences.

What Happens When AI Chooses Which Brand You Buy? Imagine a customer asking, “Hey, find me the best laptop under 80000 for video editing.” Google search, open various sites, read reviews, compare the prices, and research — all this can be eliminated by an AI assistant. AI researches and compares different options based on certain criteria, summarizes reviews, and shortlists products for the customer. AI doesn’t finalize the purchase but is used to shortlist the options for the customers. This is the dawning of the era of AI-powered shopping and agentic commerce.