Why Your E-commerce Ads Get Clicks but No Sales: 7 Conversion Problems to Fix
Why Your E-commerce Ads Get Clicks but No Sales: 7 Conversion Problems to Fix Getting clicks on an e-commerce ad may seem like the ultimate success, but they may not actually bring profits. A click campaign can drive a plenty of traffic to your page and get you nothing if your product page, promotion, trust factors, checkout process, or even the customer’s expectations are not properly shaped. In other words, there are plenty of ways to get someone to your page, but conversions – actual purchases – will only happen if everything is set up to deliver on the promise of the advertisement. Therefore, clicks are simply the number of opportunities, while conversions are what brings profits.