Performance Marketing: A Complete Guide to Driving Measurable Growth
Introduction: Marketing With Measurable Results Businesses invest in marketing activities in order to obtain a particular result. This result may be an increase in website traffic, obtaining leads, phone calls, application downloads, sales, or revenue. However, spending money on any kind of marketing activity without guarantees and control of the results is short-sighted and unwise. Performance marketing is a form of data-driven marketing in which the marketing campaign is developed and optimized according to certain metrics. These metrics can include the number of clicks, leads, sales, purchases, and other actions that can be measured. Google Ads offers a conversion tracking tool that allows you to track the effectiveness of your ads by analyzing the campaigns’, ads’, and keywords’ contribution to conversions. By using performance marketing, businesses are focused on the actual conversion rather than just the number of impressions or page views. In addition, instead of asking the question: “How many people saw my ad?” I prefer to ask the following: “What did people see my ad do?”
